These are the new Siemens projects

An Wittelsbacher Platz in Munich – the headquarters of Siemens – there is a lot of activity this week. There are all sorts of new collaborations and projects to announce, as well as acquisitions. Overall, they all come together in the goal of increasingly shaping the traditional industrial group into a digital software forge. “Today’s launch of Siemens Xcelerator, the recent acquisition of Brightly Software and the expansion of our partnership with Nvidia are milestones: we are constantly implementing our strategy and accelerating our value-added growth,” said the CEO of Siemens on Wednesday. Roland Busch.

Busch unveiled its new strategy last year. An essential part for the industry group is to sell more and more suitable digital offerings in addition to hardware. In the future, software will increasingly also be distributed via a subscription model type (as a service) rather than a one-time fee. The manager did not raise the goals set last year on Wednesday, but instead confirmed that he wants to increase digital sales by an average of 10 percent per year. In the last fiscal year (which ends at the end of September), revenues from the digital business amounted to 5.6 billion euros. Overall, the group earned around € 62 billion.

Busch gave the green light to the Xcelerator platform on Wednesday. Siemens believes this is a kind of open market where customers can find a portfolio of their company’s Internet-enabled hardware and software, as well as offerings from third-party vendors. In the future, customers and partners should be able to find each other more easily, exchange information and pursue their own developments together.

Among other things, Siemens itself will gradually design the entire range of internet-enabled hardware and software in a modular fashion and connect it to the cloud. Standard interfaces should also be used. The idea is to allow companies to integrate their systems with Siemens technology and vice versa. The technology should also be of interest to medium-sized companies that don’t want to change everything.

50 certified partners

So far, the new platform, which Siemens started developing about three years ago, has as many as 50 certified partners, as Peter Körte, Head of Technology and Strategy explained at a press conference – and thus initially only a small fraction of the approximately 4,000 companies that Siemens as a whole referred to as partners. Management is also not interested in generating sales directly with the platform. The strategy is very clear to increase the number of interactions, “our idea is not to monetize the platform too soon,” said Körte.

An essential first step – and part of the new platform – is an extended cooperation with the Nvidia technology group. Siemens and the Americans want to improve the so-called digital twin. This is a digital image of what needs to be built. In this way, for example, you can digitally eliminate errors and create better prototypes.

Siemens is a global leader in industrial automation and has a lot of experience with digital twins. Nvidia, on the other hand, has an AI-supported platform which, in combination with Munich technology, is expected to result in true-to-the-original digital twins, even three-dimensional in real time.

The potential that the two CEOs hope for from this technological partnership left no doubts on Wednesday: “Photorealistic and physically supported digital twins […] offer tremendous potential to transform economies and industries, “Busch said. The two companies share a common vision of” how the industrial metaverse will drive digital transformation, “said Jensen Huang, founder and CEO of Nvidia, referring to the The idea of ​​a virtual space that connects to the analog world, however, the two have left open the amount of sales they are aiming for with this collaboration.

However, Siemens released data earlier in the week when the group announced plans to take over US software company Brightly for about $ 1.6 billion. The Americans offer facility and building management software that is easy to install and use and therefore suitable for a larger group of customers.

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