company is liquidated
Around 120 specialists have developed innovative blue miniparticles for smartphone displays in Bruchsal. But now it’s over. “We are shocked,” says the mayor of Bruchsal Petzold-Schick about the end of Cynora.
The mini Bruchsal particles are expected to eventually be integrated into millions of cell phones around the world. But now nothing will come of it. The demise of the famous Bruchsal start-up called Cynora was a surprise.
120 mostly well-trained specialists are likely to lose their jobs.
“We are horrified, shocked,” said the mayor of Bruchsal, Cornelia Petzold-Schick (independent). No one in the city knew that the company, which has been developing its products in Bruchsal for less than ten years, would be bought by Samsung and then dissolved.
Bloomberg news agency first reported that Samsung was only taking over the technology, but likely none of the employees. Initially, none of the management had confirmed this.
At least this now: “Yes, we have to lay off all employees”, explains founder Michael Bächle to BNN. It is not true that Samsung bought Cynora. According to Bächle, only the patent portfolio was sold. For whom and at what price remains an open question.
Cynora’s directors do not comment when asked
Bruchsal Mayor Petzold-Schick is still convinced of Cynora’s innovative strength. He sees a reason for the break in the current global supply chain problems. “The donors wanted to see success,” he speculates.
I am very disappointed with this large industry shark aquarium.
Cornelia Petzold-Schick, Mayor of Bruchsal
A few years ago, both tech giant LG and its competitor Samsung joined Cynora with investments worth millions. Are you running out of patience now? In the Bruchsal Triwo-Technopark mini-particles have been developed for so-called ultra-flat OLED displays. The innovative blue particles should also help reduce the energy consumption of the displays. What was also innovative was that rare earths did not have to be used for this.
It is tragic that you have been doing a great job for ten years and that it is now ending like this, just before a market success, according to the mayor. “I am very disappointed in this big industry shark aquarium.” But she is confident that the 120 employees will soon find new jobs.
Cynora was considered a beacon of innovation
How proud one was in Bruchsal. At the “lighthouse of innovation” Cynora. Even before a single Bruchsal parcel was installed in a display, the Karlsruhe alumni start-up had already raised € 25 million from the really big ones. The then Secretary of State for Economic Affairs of Baden-Württemberg, Katrin Schütz (CDU), said: “Cynora has the potential to revolutionize the display industry”.
Stefan Huber, head of regional economic development, accompanied the climber’s career. “What Cynora did here was truly groundbreaking work,” he enthuses to this day. High tech has been developed in Bruchsal over the years, he praises him. It is certain that this has also had a magnetic effect on other innovative companies.
“I’m really sorry about the end,” says Huber. He was in contact with the management. “They have done a lot here. Great successes celebrated “. Specialists and executives from all over the world were brought to Bruchsal with Cynora. So you don’t want to talk about bankruptcy.
Cell phones were screwed onto Nokia-Siemens workbenches
Danyal Bayaz (Verdi) was still a member of the Bundestag for the Bruchsal / Schwetzingen constituency when he visited the Triwo-Technopark in 2019. What he said somehow still fits today: “Here we see the structural change in the magnifying glass. “. cutting-edge smartphone technology has found its way.