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The new Xiaomi: this Chinese manufacturer is conquering Europe

Europeans are slowly losing interest in Xiaomi, Samsung and other smartphone makers. New data shows the impressive rise of another producer, which has grown significantly in Europe in just one year.

Realme: the Chinese manufacturer is growing in Europe

Smartphone makers haven’t had an easy time convincing customers of their products lately. This is demonstrated by new data from the analysis company Canalys. In your opinion, the The share of mobile phones sold in Europe fell by 10 percent. While almost all producers have had to accept losses, there is no talk of a crisis in Realme.

Although the Chinese manufacturer’s market share is still manageable, unlike the Android competition, Realme has been able to significantly increase mobile phone sales compared. Between the first quarter of 2021 and the first three months of 2022 there was one Increase at European level of 177 per cent. The overall market share went from 2 to 5 percentage points (source: Canalys).

If Realme only managed to sell 800,000 smartphones in Europe in the first quarter of 2021, that’s the number in a year increased to 2.1 million. This is likely due to the Realme 9 Pro (Plus), among other things. Realme 9 and Realme 9 5G phones recently arrived in Europe. A new Android tablet is now available with Realme Pad Mini.

More information about Realme 9 Pro Plus can be found here in the video:

Europe: Xiaomi and Oppo lose

While Realme has grown strongly, the business has been mainly a Xiaomi and Oppo much worse on the continent. In one year, Xiaomi fell by 22% and Oppo by 12%. Xiaomi’s market share has dropped from 23 to 20 percentage points, Oppo can hold up to 4 percentage points.

Also SAMSUNG has to complain of less than 9 percentage points in smartphone sales in Europe. 16.1 million cell phones sold grew to 14.6 million in one year.

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