The boom of the do-it-yourself branch
Self-caterers love DIY stores
Radishes on the balcony, tomatoes in the garden, lettuce in the raised bed – with more or less green thumbs, more and more hobby gardeners are trying to be self-sufficient. Due to the current situation, this trend is picking up again.
Due to the war in Ukraine and rising food prices, it seems that more and more people are looking to get fruit and vegetables. The trade association for DIY, construction and gardening (BHB) has reported an increasing trend in the purchase of seeds and propagating plants, as well as an increased need for self-sufficiency. “This trend crosses all age groups and often goes hand in hand with returning to one’s own garden,” said Peter Wüst, general manager of BHB in Cologne.
City dwellers have also created opportunities for themselves: for example, the sale of raised beds has increased significantly, which can be stored on the balcony to save space. A large trading company noted a one-third increase in demand over the same period in 2021, Wüst reported. “Traders see similar effects with plant products, especially crops,” said the industry expert. However, the demand here is always heavily dependent on weather conditions and has therefore been rather subdued in recent weeks. “However, traders are optimistic that the demand for plants will increase significantly again in the coming weeks with better weather, especially since the season has just started.”
As a trade association, the BHB represents the interests of DIY, construction and gardening retail companies in Germany, Austria and Switzerland. According to the information provided, the total gross sales of DIY stores in Germany reached around 20.33 billion euros last year. This not only includes products for the garden, but also from sectors such as sanitary ware, painting accessories and building materials.
quality and organic
Industry giants include Obi, Bauhaus, Hornbach, Hagebau, and Toom. However, war, rising prices and inflation also have negative consequences for the so-called DIY sector: according to Wüst, some companies have fewer customers in some places. “Especially in the high-priced product groups, customers are currently buying in a more targeted and prudent way.”
Despite additional challenges, such as problems in production and supply chains, as well as high energy and logistics prices, companies expect their goods to be readily available throughout the year. “The trend is still towards high quality and organic production,” says Wüst. It is clear that this range will be significantly expanded at many specialist gardening retailers in the near future. Companies are currently very concerned about the topic: “from procurement to employee training in consulting”.