Samsung buys the German display start-up and fires all employees


von Claus Ludewig
Samsung’s display department bought German start-up Cynora and fired all employees without further ado.

Recently, Samsung made headlines when several media outlets unanimously reported that South Koreans were finally saying goodbye to LCD panel manufacturing. After all, inexpensive entry-level TVs sold under the Crystal UHD designation have competing LCD panels. The background is that Chinese companies like Beo in particular offer low prices and the margins in the TV industry are small. Samsung’s display division has now bought German start-up Cynora for $ 300 million, according to US business magazine Bloomberg.

Cynora develops innovative material for OLED panels

Cynora has been based in Bruchsal since 2013 after being founded by former employees of the Karlsruhe Institute of Technology. More recently, the company had around 120 employees. Samsung took over the company and fired all employees, although its breakup was reported to be a condition of the purchase. The South Korean company cares only about the developed technology. Cynora is developing a new type of organic emissive materials for OLED screens. The basis for this is TADF technology, i.e. thermally activated delayed fluorescence. So there should be a highly efficient material that emits blue. It is not yet clear when this material can be used in large series. When Cynora began her research in 2019, blue particles in OLED displays in particular were under-researched and were a weak point. LG Display and Samsung Venture Investment have been investors in Cynora since September 2017. According to the FAZ, Cynora has been on sale since January 2021.

Business magazine Digitimes recently reported that LCD prices are currently dropping dramatically. If market watchers at Witsview have their say, prices will drop by up to 15% from the previous month. Due to high inflation, the demand for cheap TVs with LCD panels has plummeted. As the year progresses, LCD TVs may be available at low prices, as long as inflation does not affect the price advantage.

Also to read: LCD manufacturers are reducing production – the consequences at a glance

Collection for the Bruchsal exhibition start-up:

  • Samsung bought the German start-up Cynora for $ 300 million. Cynora is developing a new type of organic emissive materials for OLED screens.
  • So there should be a highly efficient material that emits blue.
  • After buying the company from Bruchsal, Samsung is said to have laid off all 120 employees. Cynora has reportedly been on sale since January 2021.

Sources: Bloomberg, FAZ

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