New cloud offering: Lidl group competes with Amazon

The Schwarz Group now wants to offer its cloud infrastructure as a service to other companies. The group is therefore competing with the Amazon AWS cloud platform.

The Schwarz Group, which operates the retail chains Lidl and Kaufland, will offer its IInfrastructure T as a service on the market. The company announced this on Friday in Neckarsulm. The German discount group thus follows the example of the small-scale retail giant Amazon, which sold its I.Infrastructure T through its subsidiary AWS as a cloud service. Together with Microsoft Azure and Google Cloud, AWS is now the world’s leading provider of computing power and storage on the Internet.

The Schwarz Group launches its offering with the Stackit cloud platform for companies and public administrations. “With this offering, we are paving the way for a European cloud solution from Germany and strengthening the digital sovereignty and competitiveness of our economy,” said Christian Müller, CEO of Schwarz IT. The Schwarz Group thus responds to political demands for a convincing European alternative to the cloud offerings of non-European suppliers.

The service has proven its reliability within the Schwarz Group

According to the company, Stackit’s data centers are located in Germany and meet “the highest European security standards”. This solution has been in use for three years within the Schwarz Group and has proven its reliability even during peak load periods. In the selfdaughter T The Schwarz Group employs around 4,000 people.

In addition to comprehensive cloud services, Schwarz IT will also offer so-called colocation services. Customers manage their own I.T-Hardware in two Schwarz Group data centers in Germany and Austria, without having to personally take care of a suitable and safe environment.

About the author


Leave a Comment