The Dutch dairy cooperative FrieslandCampina has been active on the German milk market for almost 30 years. Now forgo Landliebe and other brands. He has already found a known buyer.
Dairy giant Theo Müller wants to take over Landliebe and other brands as well as three milk processing plants in Germany from competitor FrieslandCampina. The Dutch dairy cooperative announced on Wednesday a deal with the Theo Müller group to sell much of its German consumer business.
In Germany, FrieslandCampina will mainly focus on selling international brands such as Chocomel, Frico and Holland Master. “We are convinced that this acquisition is a very suitable addition to our successful Mopro portfolio in the German market and will make a positive contribution to the growth of the Theo Müller Group”, Stefan Müller, Chairman of the Supervisory Board of the Theo Müller Group, is quoted as saying.
FrieslandCampina explained that the profitability of the activities in Germany has improved in recent years. The new owner can expand this business through synergistic benefits. In detail, the sale of the Landliebe, Tuffi, Südmilch, Puddis, Mondelice brands is planned, as well as the production sites, storage and logistics facilities in Heilbronn, Schefflenz (both in Baden-Württemberg) and Cologne.
About 730 employees affected
FrieslandCampina Germany has around 1,000 employees who were notified on Wednesday. According to information from the German news agency, around 730 people were affected by the sale to Theo Müller. According to information, the approval of the board of members of the dairy cooperative, the supervisory board of FrieslandCampina Germany and the Federal Cartel Office is required for the planned sale.