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Lidl Discount: Discounter is now offering cheap food packages

Lidl wants to throw away less food. That’s why there are now the save me boxes. (icon image)

© Olivia Beach / dpa

In some Lidl branches the discount now offers a novelty in the entrance area. Many customers are enthusiastic about the campaign.

Kassel – Even in Germany the masses of food thrown away are a big problem. Supermarket shelves are often full, and bruised fruit or crooked vegetables are often left lying around until they become moldy and thrown away. Many other products also end up in the bin because their expiration date (MHD) has expired. Products like milk or yogurt often last longer.

The amount of food in German private households that ends up in the trash is 81.6 kilograms per person per year, according to the aid organization Bread for the World. Many of these are perishable foods, such as fruits and vegetables. To save those products again, various grocery stores offer boxes or bags containing food that is about to expire, doesn’t look good, or is already a little soggy. Recently, discounter Lidl also offered these save me boxes.

Lidl wants to waste less food: save me the boxes at the entrance

The fact that products whose MHD is about to expire are being reduced by Lidl is nothing new. These foods have been sold at a lower price for a long time. There was already a change in May 2022, but it’s not the only one. Because from the same month there are other products in the individual branches of the discount that fight food waste.

“With the holistic ‘Save Me’ concept in our branches, we want to work with our customers to save food in a targeted way. Especially with fruit and vegetables, we can reduce food waste by offering less perfect products at a steep discount, “explains Elisabeth Koep, Head of CSR and Sustainability at Lidl in Germany to the news portal Express. The goal is to reduce waste by 30% employees in the company by 2025.

Change at Lidl: new boxes for little money inspire customers

In many Lidl branches there are boxes right next to the fruit and vegetables, which cost a flat rate of three euros. It contains fruits and vegetables that don’t look perfect and are therefore often left lying around. In line with the current rise in food prices due to the war in Ukraine, these boxes also offer an alternative for people with lower incomes.

Lidl’s idea met with mixed feelings on social networks. Many consider it a commendable campaign and comment on Twitter, for example: “Most of the people affected by poverty will be grateful for the 3 euro bags”. skeptical comments: “Hopefully companies are aware of their responsibility not to dispose of disgusting and rotten things this way,” one user considers. (Halberstadt fare)

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