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Large electronics retailer before the end: the German company closes

After Corrado and Co.

There will soon be one less electronics retailer in Germany. The company announced that it intends to close all 18 locations shortly.

Dortmund – Stationary retail has seen better days. The crown pandemic and the ongoing boom in online business are causing one insolvency procedure after another. But even the online market is not safe from crises, as an electronics retailer now feels bitter. He withdraws from Germany.

AO Germany Limited Online retailer of household appliances
subsidiary of UK market leader ao.com
Offices in Germany 18
Headquarter Bergheim near Cologne
employees in Germany About 450

After Conrad and Co: the next electronics retailer in Germany before the end

It’s like a domino effect: only in 2021 the electric giants Saturn and Media Markt announced that they would have to close several branches in Germany, then in early 2022 the next bad news: electronics retailer Conrad announced that it would be completely out of business. offline business says goodbye and you want to close almost all branches by the end of the year. According to Conrad, he now wants to focus on mail order.

The next electronics giant is now joining the news of closures and upheavals: AO – retailer specializing in the sale of electronic devices such as refrigerators, washing machines and televisions since 2014 and sells them exclusively online. But now it’s over, at least as far as the market in Germany is concerned, like this food journal reported.

Home appliance retailers are closing 18 locations in Germany

AO always advertises that they have a huge range of different electronic devices on offer – and that they always deliver them to your door for free at fair prices. It has probably been well received by customers. The ratings speak for themselves: few had anything to complain about when it came to “super fast delivery at a good price”.

It has probably not paid off in Germany and in the future customers will have to do without the electronics retailer, whose roots and parent company are in Great Britain. According to an official AO statement, the board of directors decided “that closing the German company is the best course of action”.

Electronics retailer AO withdraws from Germany due to Corona

And for what reasons? Corona too. But wait a minute, didn’t Corona cause online trading to resume? Yes, but now it seems over – at least if you want to believe the claims of AO’s parent company.

Customers are said to have reverted to online shopping behavior as they did before the pandemic. But an “intensified competitive landscape”, a “significant increase in digital marketing costs and a tight supply chain” are also cited as reasons for the German company’s withdrawal.

Electronics retailer AO is shutting down its German company and wants to focus on the UK home market.

© AO

AO closes: soon electronics retailers will no longer deliver to Germany

The outlook for the German company was getting worse and worse, which is why the decision was eventually made to close all locations in Germany. Since 2014, electronic devices have been shipped from around 18 so-called external bases and warehouses across Germany.

An exact time is not yet known when this will end. The statement from the UK parent company only says that local stores in Germany will continue to operate for a short time in order to “facilitate a structured and orderly closure for customers, suppliers and employees.”

The electronic device market appears to be in crisis, regardless of stationary or digital commerce. There are several reasons for this: Corona, lack of chips and now rising inflation as well. But the fashion industry doesn’t seem to be spared either. In a short time two companies announced that they would have to close several branches: Pimkie and Orsay will soon disappear from urban centers.

List of sections: © Michael Bihlmayer / Imago

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