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Inflation: Germans buy fewer organic products

B.I stores and organic supermarkets sold significantly fewer goods in the first three months of this year than in the same period last year, as reported to the German news agency by the Federal Association of Natural Foods and Natural Goods . On average, daily sales were nearly ten percent lower in January and more than 18 percent lower in March. The trend in organic wholesale is similar. Data for the quantity sold was not available.

According to the CEO of the association Kathrin Jäckel, consumers are currently paying more attention to the price under the impression of inflation and war in Ukraine, as well as rising costs for energy, mobility and daily needs. . The years of growth of mostly expensive organic produce accelerated during the Crown crisis as people ate more at home and less in canteens and restaurants. Now inflation has turned the tide.

“But the climate crisis is not taking a break even now”

Jäckel warned that if less and less organic were purchased, the government’s goal of increasing the organic share to 30% by 2030 would be in jeopardy. Organic currently makes up about ten percent of the cultivated area. “But the climate crisis doesn’t take a break,” said Jäckel. He called for the abolition of VAT for organic food and natural products, especially fruit and vegetables. The tax on dairy and meat products should be lower than on conventionally produced products.

However, in a recent study, market research firm GfK put sales losses in the organic sector into perspective. Although business with organic products declined in the first quarter, the decline in sales in the organic sector was less than that of consumer goods in general. ‘Therefore, it can be safely said that organic is still relatively in trend,’ the market researchers pointed out.

In view of the current price increase, customers are increasingly turning to retail chains’ own brands when purchasing organic products and are ignoring the more expensive products of branded manufacturers. According to Gfk, retailers’ organic brands achieved a good nine percent increase in sales in the first three months. Organic brand producers, on the other hand, lost 11% of sales.

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