Movies

Highly educated people use Netflix & Co. illegally


von Claus Ludewig
According to an EU study, well-educated young people in particular use Netflix & Co. illegally. What are their motivations? Read more about this below.

Netflix has over 200 million paying subscribers worldwide, making it the number one paid video streaming service. In Germany, Amazon’s Prime Video is now number one with 31% market share, followed by Netflix with 30%. Netflix has been making headlines lately, mostly with price hikes and account sharing monitoring. According to British analytics firm Muso, interest in illegal content increased in the first quarter of 2022. The European Union Intellectual Property Office has now presented the results of the 2022 study. It is surprising that well-educated young people until the age of 24 are using Netflix & Co. more and more illegally.

What prevents users from using Netflix & Co. (il) legally?

For the study, 22,021 young people aged 15-24 were interviewed in all EU Member States in early 2022. Compared to 2016, the number of people who have pirated something has dropped from 39% to 33%. 21 percent of all pirates admit they did it on purpose. It is surprising that 28 percent of pirates have a college degree. More than half of respondents cited the cost of legal services as the main reason they use illegal websites for Netflix & Co. instead of the official apps and streaming boxes. Lack of availability is only one reason for switching to illegal sources for 25 percent. However, fragmentation of streaming services is also a growing problem. One attendee describes seeing a series on Netflix and when it was no longer available there, he searched for illegal sources on the Internet in order to still see the end.

The most common reason for not using illegal sources is the risk of encountering viruses and malware. Only in second place 49 percent mention the fear of credit card theft. The risk of being caught and punished comes in third place with only 36 percent. According to British analyst firm Muso, Godzilla vs. Kong, Zack Snyder’s Justice League, Black Widow and F9 were the most illegally viewed content in 2021. With more and more new paid streaming services, the pirate problem, once nearly solved, could reignite. After all, more and more providers want a piece of the pie, but it’s doubtful that many customers are actually willing to spend more and more money on streaming.

It is also worth reading: Response to Netflix’s Price Hike? Illegal content increasingly popular

Compilation on the use of illegal content in the EU:

  • The European Union Intellectual Property Office presented the results of their current study. Highly educated youngsters up to the age of 24 use Netflix & Co. illegally.
  • For the study, 22,021 young people aged 15-24 were interviewed in all EU Member States in early 2022.
  • Although the number of pirates has decreased since 2016, 21% of illegal users said they did it on purpose. The high cost of legal use prevents most pirates and their users from legally viewing content on Netflix & Co.
  • The main deterrents are the risk of encountering viruses and malware and the fear of credit card theft. The risk of being caught and punished comes in third place with only 36 percent.

Those: Torrentfreak

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