Those who love personal advice and prefer to shop locally will have fewer choices in the future: well-known MediaMarkt competitor Conrad is closing its doors. Only one location in Bavaria is to remain for private customers. But that shouldn’t be the end, because Conrad has a new strategy. CEO Ralf Bühler explains how the company will continue.
The stationary electronics trade in Germany is in a state of turmoil: two years of the corona pandemic have given a further boost to the already strong trend in online shopping. More and more consumers are shopping online and stocking up on smartphones, televisions, washing machines and other electronic devices. Conrad now draws the consequences.
Conrad closes almost all branches for private customers
The competitor of MediaMarkt closes almost all of its branches to private customers. Only the branch in the Bavarian city of Wernberg-Köblitz is to remain “in its current form”. “All other branches are or will be closed during the year,” a statement read. of the Online trading will remain.
However, Conrad does not completely disappear from the urban landscape. Only branches of private customers are affected by the closure. The company from Hirschau in the Upper Palatinate would like to continue to push the change in strategy that has already taken place ea focus on business customers (B2B).. To this end, the first branch for business customers was opened in the NRW city of Hürth in early summer 2020, and other locations are being sought. The goal is to make Conrad the “leading B2B procurement platform in Europe for operational technical needs”.
How to save even more when shopping online:
MediaMarkt and Saturn are getting new competition from Coolblue
Despite Conrad’s exit from the stationary private client business, MediaMarkt and subsidiary Saturn shouldn’t be lazy. With Coolblue, a Dutch challenger is on the prowl to win market share from the two top dogs. After Coolblue opened its first branch in Düsseldorf at the end of 2021, the opening of a second branch in NRW is already pending.