Cupra introduces three new models: Formentor, Terramar and Tavascan

V.allegedly Carlos Tavares sometimes travels. If the success-oriented boss of Peugeot and Citroën and Fiat and Opel looks at his tough attempt to establish the DS brand in the automotive upper house, and then in Barcelona, ​​it must look Spanish to him. This is where a certain Wayne Griffiths tramples the Cupra brand from Seat’s traditionally swampy soil. Within the VW family, which appears increasingly fragile under its board of directors, the suffix that stands for pleasure in performance has become full-fledged and the procedure sometimes feels as lively as if Wolfsburg hadn’t been asked to nobody.

Holger appeal

Editor in business, responsible for “Technology and Engine”.

The idea of ​​overtaking Seat on the right in his own stable is just four years old. Since then, nearly 200,000 Cupras have been delivered and sales have increased from € 430 million to € 2.2 billion. The boss of the company says nothing about profit, but he has goals, and moreover difficult ones. In the medium term, 500,000 cars will be delivered annually. The range is currently grouped around the most successful model, the Formentor, an SUV in a dynamic outfit that obviously suits the taste quite well.

It will be joined in 2024 by the Terramar, an impressive 4.50-meter SUV similar to the Porsche Macan or Audi Q5, built at the Hungarian Audi plant and strikingly clearly designed in light of its claims, in which the word rebel appears. again and again. It starts classically, so to speak, with combustion engines, even as a plug-in hybrid with an electric range of around 100 kilometers. At the end of 2024 it will be more rebellious and electrifying, then the Tavascan will follow, as obviously already seen in a study from 2019. Even a revolution will probably take some time.

In 2025, the urban rebellion will begin.

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Three new models

Cupra first

It will take place on a small scale in 2025, when the Urbanrebel will appear, a beautifully designed 4-meter short electric city car with front-wheel drive, 226 hp, 6.9 seconds for the sprint to 100 km / h and a standard range of 400 to 440 kilometers. We hope that the propulsion does not end at 130 km / h, the developers remain silent, we fear the braking. The Urbanrebel or the expertise gained with him should radiate into the VW stronghold and show where the power in the small class will be in the future. What we hoped after a first inspection: the screens inside already look like a museum, hasn’t Apple just shown how elegant something like this can be today?

And then the question remains: what will become of Seat when Cupra absorbs all the energy? Development chief Werner Tietz says electric drives are still too expensive for a long time for a Seat, which should ensure entry-level mobility. He sounds like this: Cupra ahead, Seat at risk of relegation.

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