In all supermarkets and discounters, the price information on the shelf changes from day to day. The reason is a new law that will come into effect on May 28th. CHIP tells how consumers should read the new price tags and how you can save better with them.
From May 28, German dealers will have to provide a simplified base price. This should allow consumers to have better price transparency and simplify comparisons.
So far Aldi Süd, Aldi Nord, Lidl, Rewe, Edeka and other supermarkets have indicated the base price according to 100 grams, 100 milliliters, a liter or a kilo.
From May, only the information per kilo or per liter will be applied. This includes an amendment to the Ordinance on Price Indication.
Learn more about great discounts, coupons and offers from numerous retailers with our CHIP savings tips.
What does the base price show?
The base price always shows how much the corresponding content of the product would cost per liter or kilo, including taxes.
Until recently, supermarkets and discounters could also specify 100 grams and 100 milliliters if the package contents were less than 250 grams or 250 milliliters. From May 28, only the full price per kilo and per liter will apply.
For bulk food items such as fruit, meat, fish and vegetables, supermarkets must also indicate the full price per kilo or liter starting May 28. So far, you can choose between 100 grams and one kilo by indicating the price.
Why is the base price so important when saving at the supermarket?
The base price leads to greater transparency and allows customers to compare prices more easily. This is particularly important when two different packaging units have to be compared with each other.
- subject of study: For the cheapest cream cheese, customers pay 1.79 euros at the supermarket. Get private label in the 300 gram pack. The most expensive branded product costs € 2.19 and is sold in packs of 250 grams. Consumers can now use the base price to compare prices directly. Those affected only need to pay attention to the base price on the shelf price.
The inexpensive unnamed spreadable cheese costs 5.97 euros per kilo, and the corresponding branded product costs 8.76 euros.
Where can supermarket customers find the basic price?
You can find the basic price per kilogram or per liter on the shelf, in the brochure or on the Internet. It is generally specified for all foods and some pharmacy items.
In this example you see the base price circled. From May 28, Netto Marken-Discount should indicate the price in kilograms: