According to Apple analyst Ming-Chi Kuo, the demand for Apple’s AirTags has continued to increase over time. According to this, Apple was able to sell around 20 million copies last year after the start of sales at the end of April 2021. This year, 35 million AirTags could also be sold.
AirTags 2 for AR and VR?
Kuo believes that while little attention has been paid to AirTags overall, if the interest in buying continues, Apple will also develop a second generation. There is no confirmed information on a second generation, but rumors and ideas from patent applications suggest that a new model could offer a rechargeable battery instead of a CR2032 button cell and also integrate motion control functions for augmented and virtual reality. . Commercial-use approximation-based functions could also be a possible innovation.
AirTag, which hasn’t gotten much attention, has gradually grown in shipments since its release. AirTag shipments estimates reach around 20 million and 35 million units respectively in 2021 and 2022. If AirTag shipments continue to grow, I believe Apple will develop the second generation.
– Ming-Chi Kuo (@mingchikuo) June 19, 2022
With an MSRP of 35 euros for one AirTag and 119 euros for four AirTags, Apple’s small ultra-broadband trackers are no bargain, but they integrate seamlessly into the “Where’s it?” of the company. This allows other users with nearby iPhones, iPads, or MacBooks to broadcast their location to the network, and owners receive a much more accurate and up-to-date report on an AirTag’s location than other tracker networks. If you use an iPhone, which also supports the U1 chip’s ultra-broadband technology, to track AirTags, not only will you know that the AirTag is nearby, but the direction and distance will also be shown on the display.
AirTags have also been abused for unwanted tracking
AirTags not only hit the headlines positively when lost or stolen items were found, but also initially for misuse, such as stalking and attaching AirTags to expensive vehicles to be able to track and steal them later. Apple had therefore also created a way for Android with the Tracker Detect app to be able to detect nearby AirTags. On iOS, users are automatically notified when they are followed by an AirTag that is not assigned to them.