Bargain hunters can obviously expect double this year. According to media reports, Amazon is planning another shopping festival in addition to Prime Day 2022 in the summer. An appointment is already in the room.
After Black Friday, Prime Day is the most important shopping event of the year. Traditionally in the summer, Amazon attracts its Prime subscribers with big discounts. The next Prime Day will take place on July 12 and 13, 2022. But this year Amazon seems to want to break new ground and announce a second discount battle.
Amazon plans its second Prime Day in the fall
According to CNBC, the event takes place in the fourth quarter and is dubbed “Prime Autumn” internally by Amazon. Business Insider is a little more specific as well cites October as a date. Amazon is said to have already informed a few select retailers and asked them to submit so-called “flash deals” by July 22, which should be considered at the shopping event. Amazon would like to pre-select here in advance.
Last year, Amazon held a second shopping event in October. At that time, the online retailer only sold cosmetics and beauty products at lower prices. A the second Prime Day in the fall would be new.
Here’s how you can generally save when shopping online:
Why is Amazon taking this step?
It is unknown why Amazon apparently wants to take this step and declare a second Prime Day. The fourth quarter, which precedes Christmas, is traditionally one of the highest-selling periods for online retailers. In fact, between October and December, it is not necessary to attract consumers with further discount campaigns. Maybe Amazon wants some of its own Recover your losses from the beginning of the year. In February, the company, founded by Jeff Bezos, experienced the slowest growth since 2001.